I manage teams and/or build relationships, but I am NOT actively using AI on a daily or weekly basis, beyond some basic tasks and information gathering.
Practical AI guidance for business professionals
Transform the way you work, lead, and grow with AI.
Become AI fluent. Increase your value. Accelerate your success.
The LaunchPad Experience combines a personalized strategy workshop with a structured 90-day accelerator—so you can use AI with clarity and confidence.
One-on-one Practical Built around you
THE KEN METHODClarity creates confidence.
Strategy before tools. Questions before answers. Progress before perfection.
YOUR NORTH STARBetter decisions.Measurable business outcomes.
The opportunity
The AI revolution isn’t coming.
It’s already here.
AI is quickly becoming an essential professional capability. The question isn’t whether it will change the way you work—it’s how intentionally you’ll use it.
The sooner you build confidence, the more opportunities you can create for yourself and the people you lead.
Sound familiar?
You don’t need more information.
You need more clarity.
I am good at what I do, but I feel I am getting left behind as my peers and other industry participants are actively adopting AI and gaining a real competitive advantage.
I know AI should be doing a lot more for me, but I am NOT utilizing it strategically to make better business decisions on a regular basis.
I am ready, willing, and motivated to learn how to use AI to drive my professional and personal success—but I want practical, real-world guidance, not technical jargon.
If any of the above sounds like you, you’re exactly who LaunchPad was created for.
“
Most people approach AI backwards. They start with tools. I believe lasting success starts with strategy.
— Ken Peffer
A different approach
Technology changes.
Principles endure.
AI isn’t simply another piece of software to learn. It’s a new way of thinking, solving problems, making decisions, and creating value.
Get clearDefine success and your North Star.
Think strategicallyFind where AI creates leverage.
Ask better questionsTurn curiosity into useful insight.
The flagship experience
A personalized journey to AI fluency.
LaunchPad isn’t built around large classes or prerecorded videos. It’s built entirely around you.
2-Hour One-on-One Strategy Workshop
We identify your goals, opportunities, and biggest AI use cases—then create a personalized roadmap.
90-Day Success Accelerator
Three guided learning sessions each week turn new knowledge into confidence and lasting professional habits.
Capability that keeps growing
Apply AI effectively in your work, leadership, and daily life—and continue learning independently.
30days creates
a habit.90days creates
a behavior.
a habit.90days creates
a behavior.
Why it works
Information isn’t the goal.
Transformation is.
Every recommendation is focused on your goals, your work, and your success.
01Greater confidence
02Improved productivity
03Better decisions
04Practical AI fluency
05Higher professional value
LaunchPad Workshop Testimonials
What People Say About Working With Ken
I recently completed a one-on-one AI workshop with AI Advisor Ken Peffer, and it was absolutely worth the investment. The session provided a clear, structured walkthrough of AI’s evolution, core capabilities, and practical prompting techniques for business professionals. Ken also provided a 12-week workbook packed with additional topics to learn and apply, making the experience both actionable and sustainable. I highly recommend Ken’s course to any business professional — or anyone curious about leveraging AI more effectively.
Scott T.
Vice President of Sales | Physical Security Subject-Matter Expert
I was already a regular user of ChatGPT and Claude, but seeing how quickly AI was being adopted across businesses, I felt I needed to get beyond being a casual user and develop a real advantage. So when Ken introduced me to his program, I was curious to see what I might be missing. I expected to learn some new things, but I was surprised by how quickly he changed the way I use AI in my business. His two-hour introductory workshop was engaging, practical and worthwhile. The 90-day Success Plan is practical. It’s structured enough to keep me learning and applying what I learn, without being over-engineered. I’m writing better prompts, getting more reliable output and beginning to build agents that can do meaningful work for me before I even sit down at my desk. Ken’s program adjusts to what I was actually working on. I went from defaulting to ChatGPT to matching six platforms to specific tasks. My biggest win: he gave me guidance on how to write better prompts for market research, and suggested I move my market research work over to Perplexity. The research came back sharper, and the decisions I have been making off it are better — not marginally, but noticeably. What I appreciate most about Ken’s approach is that this isn’t AI for the sake of AI. It’s about using these tools to do better work and run a better business. I highly recommend Ken’s program for solopreneurs and small-business professionals who want to move beyond experimenting with AI and start putting it to productive use.
Michael K.
Leadership Advisor to Small-To-Mid-Size Firms, Founders and Their Leadership Teams | Helping Founders Shift Responsibility to Capable Leaders | Executive Coach | ICF Certified
Most AI training is either hype or tool demos. LaunchPad is neither. It teaches you how to think: better questions, better answers, better decisions, better outcomes. That approach changed how I use AI in my client work. The program is built for busy leaders. Every lesson is practical, and every one leaves you with something you'll keep using. Over 90 days, you build your own AI operating system: • a journal of what you're learning • a library of reference documents that teach AI your background, goals and brand voice • a playbook of prompts that work • a plan with goals, priorities and success metrics AI now starts from my voice and priorities, not from scratch. Ken brings more than 25 years of leading sales, marketing and growth to the program. He's patient, direct, and committed to making you more capable. If you know AI matters but aren't sure how to use it without giving up your own judgment, talk to Ken. You'll come away fluent, not just familiar.
Krista S.
Marketing Strategy Consultant | 20+ Years Accelerating B2B Growth for Start-Ups, Agencies & SMBs | Go-to-Market Execution & Revenue Scale Expert | Fractional Marketer
Meet Ken
Business experience.
Human guidance.
Hi, I’m Ken Peffer.
I created AI Advisor Ken to help successful business professionals navigate the AI era through practical, personalized coaching that creates real results—not information overload.
My goal isn’t to impress you with technology. It’s to help you use AI with confidence so you can become more productive, more valuable, and more successful.
Get to know KenQuestions, answered
Start with confidence.
LaunchPad is designed to reduce uncertainty from the very first conversation.
Do I need technical experience?+
Not at all. LaunchPad was designed for business professionals—not software developers.
Is this really one-on-one?+
Yes. Every strategy workshop is conducted one-on-one and focused entirely on your goals, challenges, and success.
What happens after the workshop?+
You’ll begin the structured 90-Day Success Accelerator to reinforce what you’ve learned and build lasting AI habits.
Which AI tools do we use?+
We’ll focus on the tools that best fit your goals and workflow, rather than forcing a one-size-fits-all approach.
Your next step
Ready to transform the way you work, lead, and grow with AI?
Become AI fluent. Increase your value. Accelerate your success.
Reserve Your LaunchPad Experience